After joined Indonesia’s e-commerce Unicorn Bukalapak as EVP of Content for one year, I am joining Collab Asia Inc –digital content studio and influencer network– as Country Manager for Indonesia since last month.
For me, this role is a fun and unique experience. Because every day we work with creators and influencers (mostly YouTubers at this moment), help them to build the audience and how to monetise their channels. We help them to connect with the brands and agencies, too.
With offices in Hong Kong, Jakarta, Manila, Seoul, Singapore, Tokyo and Los Angeles, we work with top creators to produce shareable, relevant and engaging content.
We also specialize in digital rights management by maximizing the revenue that content and IP rights owners earn online.
Collab Asia Inc founded in 2017. Collab, our parent company, founded in Los Angeles in 2012. In September 2018, ComScore started tracking Collab and immediately recognized it as a top 10 YouTube partner in the U.S. Collab’s content generates nearly seven billion video views every month.
For James, Tyler, and Will McFadden—Collab co-founders and brothers—the program was a life-changing opportunity. It allowed them to earn a living as online comedy creators, while they produced their cartoon for TV and ran a popular production studio within the YouTube community. But it was the rise of predatory MCN contracts, low ad rates, and a glaring lack of creator support that revealed their true calling: helping fellow creators succeed creatively as well as financially. They teamed up with friend and YouTube network veteran, Soung Kang, and the rest is Collab history.
By the way, if you have your own YouTube channel with more than 1,000 subscribers and wanted to jump to the next level, let’s talk!