OF COURSE, it’s just a matter of time. The most popular video sharing YouTube has introduced their own URL shortener: Youtu.be and will only work with YouTube videos. Welcome to the club!
According to the Next Web,
…the best part by far is the backwards compatibility of the shortener. From YouTube: “To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the “http://www.youtube.com/watch?v=” with “http://youtu.be/” to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you’ll see it redirects to that video.”
Absolutely brilliant. YouTube has built a shotener that will save space, boost trust, and will make everything a bit simpler.