Chinese electronics company Xiaomi has launched their ecommerce service Mi Commerce since the country begins to relax its Coronavirus lockdown measures.
Customers can start shopping by sending a message to Xiaomi’s business account on WhatsApp or logging in on the Mi Commerce web app. They will then be connected to the nearest retail store to view the inventory, place their orders, and have their items delivered. Customers can pay upon delivery.
“Mi Commerce is a specially designed platform to cater to the needs of our offline retail partners in the current Covid-19 scenario, and it is Xiaomi’s first step towards a longer-term omnichannel strategy,” Muralikrishnan B, chief operating officer of Xiaomi India, said in a statement.