The answer is no, according to Silicon Alley Insider. There are too many options in the search market today, so that building a new search engine is not that easy. Another reason: The company is getting over US$100 million anually from Google, since Google is the default search engine in Safari.
For Apple, that’s not a lot of money. But, it’s enough that it doesn’t make sense for Apple to put considerable resources towards building its own Internet search engine. And, if Apple wanted more money or options, there’s Microsoft — with Bing and a big checkbook.