Why the social browser failed?


The social browser Flock is officially closed today. The sophisticated browser will be discontinued as of April 26th, 2011 and recommending their existing users migrate to other web browsers as soon as possible.

According to TechCrunch:

Flock originated on the Mozilla platform but then switched over to Chromium in 2010. At its height it had 10 million users but then fell by the wayside just as the better funded RockMelt was emerging in the same super niche and perhaps unwarranted market.

Why the sophisticated browser like Flock is finally in the deadpool? Or people don’t need a dedicated browser for their social network activities? Since people prefer using mobile device to connect with their friends and family, do they need a social browser for mobile instead?

Tell me what you think.


  1. I think this is terrible news. There was nothing better than Flock, you could get live updates from multiple social sites in real time WHILE surfing the web. You could drag and drop links AND pics to delicious or flickr and others. And the built in blog editor was great too.

    Now all I see is things like apps that have access to a crippled browser engine so you can follow links just 1 step. Apps that pop out or up a picture viewer or video viewer. Flock was so much better! And they kept adding more social services.
    But the social sites keep changing their APIs, like they dont want to let anyone use the same methods for access very long.

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