Wego, a travel search engine, just launched its Indonesia site www.wego.co.id officially. According to Graham Hills, General Manager – Indonesia, there are some facts that Indonesian people loves traveling, not only for business and leisure, but also for some cultural and religious events.
Congrats Wego for this launch! Congrats Graham!
PRESS RELEASE
Indonesian Travellers Enjoy The Ultimate Search Experience With All New www.Wego.co.id
Jakarta, December 6th 2011 – Ramadan in Indonesia gave Wego the proof of concept needed to launch a new Bahasa Indonesia version of its global site. A huge spike in traffic in the run up to the holiday period and evidence from data trails users left behind confirmed that the travel site’s strategy for Indonesia was on track.
Indonesia is at the beginning of an explosion in domestic and international travel, with frustrated demand for information on accommodation in every category – and the ability to compare prices across the archipelago’s rapidly expanding tourism network.
Wego, the leading travel metasearch site in Asia Pacific, was able to respond with its dedicated team in Jakarta directing the development of the new www.wego.co.id, complete with innovative search tools to help make it possible for everyone to enjoy travel.
The first, aptly named DateWise™, identifies the lowest fares on any given day across any given month on one-way or return flights – for all carriers, from Garuda Indonesia, Lion Air, Sriwijaya Air, Batavia Air and Citilink to Indonesia Airasia, Merpati Nusantara Airlines, Tiger Airways and Valuair. Coded in Asia – it’s an industry first in this region.
As Graham Hills, General Manager – Indonesia explained: “Users just need to indicate they have flexible dates and choose a month to see the cheapest fares from across the entire market for that period. Getting the same information by any other means would take days, but you see it graphically in seconds. It is all part of Wego’s mission to ensure travellers save time planning, pay less and travel more.”
The next defines popular search. Wego.co.id tracks the pages viewed across the archipelago by hundreds of thousands of travellers and reflects back what is considered interesting and valuable in the site. Indonesians see which destinations and hotels are most popular with their countrymen. The real-time technology may be complex, but the resulting rankings are refreshingly simple. For first-time travellers, this form of presentation is hugely reassuring.
Hotel reviews, often checked by users to gauge standards, are also aggregated from a number of sources to give a broad and balanced perspective of any given property.
Graham commented: “This is a first for Indonesia. We are close to a perfect view of the global travel market, but from the local perspective. Indonesians can begin to discover the rich and diverse tourism opportunities available to them here at home – and the world of travel opportunities beyond our islands.”
[Disclaimer: Graham Hills is my ex fellow Yahoo!]
