Web 2.0 ‘imperative’ for business: Oracle exec

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Bill Kearney, general manager of enterprise content management at Oracle Asia-Pacific, gave an advise for advertisers to target niche audience: just approach “web 2.0’s commercial appeal”.

There is a fierce reason behind this idea: “Web 2.0 and web content management facilitate collaborative communication,” he explained.

Focusing on the-also-called-new media would be a next-gen strategy to compete and win.

Source: ZDnet via Silicon via eCocoma | Image: GettyImages

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