It’s quite clear that some video portals are becoming more like “TV”, hunting for more original programming, clips, TV series, movies, classic titles, or even branded shows – in order to make their audience stays longer in the sites. Whatever works.
Google is expanding original programming push for YouTube:
YouTube says it will put money into more than 60 new “channels” — branded destinations that show a mix of original programming and clips pulled from around the Web. The idea is to make the site more “TV-like” — and convince viewers and advertisers to spend more time and money there.
Hulu adds Nickelodeon shows, renews Jon Stewart and Stephen Colbert:
Hulu may have big changes ahead of it, but for now the company is proceeding along the same path: Today it announced it has broadened a deal with Viacom, by adding some of the cable giant’s Nickelodeon shows to its Hulu Plus subscription service.