Why is BlackBerry so popular in Thailand? As quoted by Bangkok Post, Gregory Wade, Managing Director of Research in Motion, South East Asia explained that:
First was social media. Thailand has 13 million people using social media of which 2 million are using Facebook. Sixty percent of mobile Facebook access is done through a mobile device.
Second is localisation. The BlackBerry has a localised product set, not just the phone, complete with applications that are Thai enabled.
Third is the aspiration of Thais who love their celebrities and want to emulate them, using the same phones as these social influencers.
There are three local operators offer BlackBerry services: AIS, DTAC and TrueMove. Those operators also offer prepaid BlackBerry services. Of course this is also a good news for BlackBerry users who are traveling in Thailand.
My wife has bought a prepaid DTAC BlackBerry card yesterday at MBK Center, Bangkok, for 199 Baht (around USD7). That’s an unlimited BlackBerry access for chat and social network! This is really a good price and solutions for our current trip in Bangkok :-)