Up-close and personal: Blog shows your authenticity

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Yesterday I had serious discussion about blog, especially about corporate and executive blogs, with my colleagues in a PR agency, in Kemang area, South Jakarta. I was invited as a speaker in their internal meeting, and I really had a good time with them.

One of interesting questions raised that how important of blogging activity for corporate and CEO? “Most of CEOs are very busy persons, so should they write blog post, too?” asked a participant.

Yes, they should blog! Blog is one of communication means, and one of the main tasks of CEO is to communicate! The leader can use blog to communicate with his/her customers, stake-holders, employees, and even with his/her rivals!

Jonathan Schwartz, president and CEO of Sun Microsystem, has a good answer when he asked why did he – as the president of a multibillion-dollar company – feel the need to start a weblog:

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