The Steve Jobs way


Apple CEO Steve Jobs finally unveiled a multimedia tablet computer named the iPad, after “nearly a decade of rumors and speculation“. We could follow pros and cons arguments on the Apple’s latest device, but I think, one for sure: Steve Jobs has his own logic behind his innovations. There are some quotes from Steve Jobs about this, including:

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.”

“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”

Good job, Mr. Jobs!


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