The future of the Check-In


Will the “check-in” feature die soon? Yes, says entrepreneur Mark Watkins over at RWW, while Foursquare investor Chris Dixon says otherwise — “the check-in is alive and well,” adds Pascal-Emmanuel Gobry of SAI.

Watkins explains:

  • The check-in is useful for personal branding only.
  • The value of check-ins is low and people don’t really care about that.
  • The serendipity that comes with check-ins is only useful in big cities.

The opposite arguments say:

  • Sharing about hanging out at a cool place always works across all demographics.
  • Let’s see check-ins beyond the context of location-based services.
  • It’s not only about the check-in, it’s about what happens after people check-in.

What do you think? Will the check-in feature die or stay?

[via SAI]


  1. Is it also interesting to know what the people are doing in some places?

    For example, I’m in a restaurant now, and I’m updating all I do in that restaurant: the waitress cute (like YUI) (first update), the food is delicious (second update, few minutes later), I meet a famous actor (third update, an hour later) ^^

Leave a Reply