Will the “check-in” feature die soon? Yes, says entrepreneur Mark Watkins over at RWW, while Foursquare investor Chris Dixon says otherwise — “the check-in is alive and well,” adds Pascal-Emmanuel Gobry of SAI.
- The check-in is useful for personal branding only.
- The value of check-ins is low and people don’t really care about that.
- The serendipity that comes with check-ins is only useful in big cities.
The opposite arguments say:
- Sharing about hanging out at a cool place always works across all demographics.
- Let’s see check-ins beyond the context of location-based services.
- It’s not only about the check-in, it’s about what happens after people check-in.
What do you think? Will the check-in feature die or stay?