You must have content. Period.
Posted on December 14, 2011 by Budi Putra in Media

Simply put, it doesn’t matter how great a piece of technology you have invented, or how innovative a distribution platform you have created. You must have content.
– Former Senator and current MPAA president Chris Dodd
[via AllThingsD]
Today’s most wanted: Media people!
Posted on June 23, 2011 by Budi Putra in Media
ATTENTION, MEDIA PEOPLE! Besides entrepreneur, business people, engineer and even geek, tech companies — either giant or startup — are also busy seeking talented and experienced editors, journalists, writers and bloggers now. Why? Because these people understand about content. They could handle and create it.
Today’s headline speaks itself: Google hires Salon.com CEO to head up News product; LinkedIn gets Fortune digital editor Dan Roth; and Brian Lam, founder and editor in chief of Gizmodo, is leaving Gawker’s popular gadget and technology blog for an undisclosed project.
Make sense. Since everyone now are hungry for contents.
HuffPo co-founder reveals the secrets of viral content
Posted on April 1, 2011 by Budi Putra in Media, Tech
Viral content is anything which can be shared, and has an element it that encourages the reader to do so. Online content could spread, literally, like a virus. At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti explains how things go viral.
The following is the secrets:
- Content spreads for different reasons on different platforms.
- Users tend to share funny contents, instead of how-to articles.
- Think about viral lift as the new measure of success, rather than pageviews.
- Categorize contents into users’ reactions: “LOL”, “OMG”, “Fail”, rather than traditional approach like “politics” and “sports”.
[via VentureBeat]
SalingSilang will add 50 sites this year: Enda Nasution
Posted on March 20, 2011 by Budi Putra in Media, People
The Saling Silang Network is one of a few content-based startups in Indonesia. Started with a local blog service called DagDigDug and followed by some various topic sites (they have 16 sites already!), the South Jakarta-based web service now uses SalingSilang.com as their main brand.
According to Enda Nasution, Managing Director PT Saling Silang, they will add a bunch of new sites into the “Langsat” Network this year. Dubbed the “Father of Indonesian Bloggers,” Enda answered my questions on this network’s strategy:
Q: What is the SalingSilang.com?
A: SalingSilang.com is the brain and the hub of Saling Silang Network, a strings of user generated content websites such as Politikana.com, Ngerumpi.com and the rest. It is also a place to find the most current hot conversations that is happening in Indonesia’s online world, so we combined information from Saling Silang Network and other platform, Twitter, Blogs, Facebook, Mailing Lists and Forums and generate as well as curate the stories there so our audience can save their time and have a better and easier life.
Q: How many sites you have now?
A: The Saling Silang Network currently consist of 16 websites, all can be viewed and access from salingsilang.com and we are looking to grow this communities to 50 more this year.
Q: So, SalingSilang would be your main brand, right? Instead of Politikana or Dagdigdug. Why?
A: Yes, we start with DagDigDug and followed by Politikana, but after some times it becomes clear to us that these early success is just one of the websites/communities that we can supporting. So we look back and choose a different name for the network.
Q: SalingSilang now has a regular statistics report that sent out to media and bloggers. What is the objective for this activity?
A: It come to our understanding as an active participant in online world and digital industry in Indonesia that one of the thing that we are lacking is the existing of data about online word and online behavior that actually can help understand better what is happening, what we need to do in term of using internet as medium and communication tools.
The Saling Silang Report that we release for the 1st time on Feb 22nd has two purposes: we want to contribute more and push our industry friends to use more data in their daily work and for regular users to see that their a part of something bigger but also to demonstrate the capability of the Saling Silang Technology to understand and analyze what’s happening online real time.
How TMZ broke news of Michael Jackson’s death one year ago
Posted on June 26, 2010 by Budi Putra in Media


Gossip Cop interviewed Harvey Levin, TMZ’s executive producer. On June 25, 2009, his team broke the worldwide exclusive news of Michael Jackson’s shocking death.
June 25, 2009 started off as an ordinary day in the L.A. offices of TMZ.
In fact, when TMZ got its first tip at around 1 p.m. PST that Michael Jackson was being taken to the hospital, “it was not that alarming,” recalls Harvey Levin, explaining the singer had “been taken to the hospital many times before” for non-life threatening ailments. “We didn’t think it was a life/death thing,” says Levin, until he received the next tip that Jackson had gone into full cardiac arrest. And that’s when a “minor” Michael Jackson hospitalization piece turned into a “huge story.”
Check-out the Gossip Cop Interview
Mediagazer, Techmeme for media stories
Posted on June 23, 2010 by Budi Putra in Media


Yes, I am a big fan of Techmeme, a tech news aggregator, that arranges all of top news links into a single, easy-to-scan page. For me, it’s a compelling news resource. Following this success, the company just released Mediagazer. It has similar concept and format like Techmeme, but just for media related news. Smart move.
The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. Keeping up with these changes is time-consuming, as essential media coverage is scattered across numerous web sites at any given moment.
Mediagazer simplifies this task by organizing the key coverage in one place. We’ve combined sophisticated automated aggregation technologies with direct editorial input from knowledgeable human editors to present the one indispensible narrative of an industry in transition.
It’s worth reading, I think. How do you think?
Finally, Pulitzer for new media!
Posted on April 14, 2010 by Budi Putra in Media

When The New York Times and The Washington Post topped the list of Pulitzer winners –and finalists, that’s not a shocking news. But when new media publications like the nonprofit ProPublica and the self-syndicated Mark Fiore on Monday announced to be part of the winners, that’s really a big news. At least for new media experts and enthusiasts.
Established by Hungarian-American publisher Joseph Pulitzer and is administered by Columbia University in New York City, the Pulitzer Prize is a U.S. award for achievements in newspaper journalism, literature and musical composition.
2010 Pulitzer Prize winners
Journalism
Public Service – Bristol (Va.) Herald Courier
Breaking News Reporting – The Seattle Times Staff
Investigative Reporting – Barbara Laker and Wendy Ruderman of the Philadelphia Daily News and Sheri Fink of ProPublica, in collaboration with The New York Times Magazine
Explanatory Reporting – Michael Moss and members of The New York Times Staff
Local Reporting – Raquel Rutledge of the Milwaukee Journal Sentinel
National Reporting – Matt Richtel and members of The New York Times Staff
International Reporting – Anthony Shadid of The Washington Post
Feature Writing – Gene Weingarten of The Washington Post
Commentary – Kathleen Parker of The Washington Post
Criticism – Sarah Kaufman of The Washington Post
Editorial Writing – Tod Robberson, Colleen McCain Nelson and William McKenzie of The Dallas Morning News
Editorial Cartooning – Mark Fiore, self syndicated, appearing on SFGate.com
Breaking News Photography – Mary Chind of The Des Moines Register
Feature Photography – Craig F. Walker of The Denver Post
Letters, Drama and Music
Fiction – Tinkers by Paul Harding (Bellevue Literary Press)
Drama – Next to Normal, music by Tom Kitt, book and lyrics by Brian Yorkey
History – Lords of Finance: The Bankers Who Broke the World by Liaquat Ahamed (The Penguin Press)
Biography – The First Tycoon: The Epic Life of Cornelius Vanderbilt by T.J. Stiles (Alfred A. Knopf)
Poetry – Versed by Rae Armantrout (Wesleyan University Press)
General Nonfiction – The Dead Hand: The Untold Story of the Cold War Arms Race and Its Dangerous Legacy by David E. Hoffman (Doubleday)
Music – Violin Concerto by Jennifer Higdon (Lawdon Press)
Special Citations
[via Yahoo! News, Pulitzer.org]

Why people blog?
Posted on April 7, 2010 by Budi Putra in People
Dan Blank writes an interesting post on why people blog and what we can learn from it.
Even a busy editor still want to blog. Why? The reasons:
“It forces me to connect with others.”
“Readers provide helpful and interesting comments.”
“Enables me to better connect with my audience, and get a better understanding of their focuses and thinking.”
“Blog provides another vehicle for reaching readers.”
“I enjoy having conversations with people I wouldn’t otherwise connect with.”
“It opens a dialogue between me and the industry’s manufacturers.”
That’s true! The list really fits with my experience… :-D
Check-out the complete list here
Journalism students turn to Wikipedia
Posted on March 28, 2010 by Budi Putra in Media
This is another approach in using Wikipedia: for student assignment’s tool. There is no doubt it will spark a pros-cons discussion. A nice try though.
Journalism instructors Lynn Schofield Clark and Christof Demont-Heinrich said students are told to check their sourcing carefully, just as they would for an assignment at a local newspaper.
“There’s a sense of anxiety about it, because professors have a pretty negative attitude toward Wikipedia,” said Demont-Heinrich, who first assigned the Wikipedia writing to students in his introductory course taught during the university’s recent winter semester.
“Students are leery about mentioning Wikipedia, because they might be subjected to criticism. … But I tell them it’s an online source of knowledge that just has some information that might be questionable, but that doesn’t mean you have to dismiss all of [its content."
[via eCampusNews]
News portals are top online news sources
Posted on March 15, 2010 by Budi Putra in Media

A recent study found that people prefer news portals —like Yahoo News, Google News, AOL — as their main online news sources rather than the online edition of major news outlets like CNN, CBS, and the New York Times.
[via Search Engine Land]
Stop launching blogs, start contributing!
Posted on February 20, 2010 by Budi Putra in Tech

It’s an interesting discussion. But one for sure: keep blogging!
Chad Mueller of Inspired Magazine said, “Let’s contribute to already established blogs instead of creating new blogs.”I know guest blogging isn’t a new concept, but when you are thinking about launching a new blog be sure to weigh out the options. Think about it, what are the main reasons for starting a blog – you want to express your thoughts. Does it really matter where your thoughts are expressed? Established blogs are always accepting guest writers…
[via @enda]
Why I switched from WordPress to Posterous?
Posted on February 5, 2010 by Budi Putra in Tech
My answer will be much more like a practical issue rather than a technical issue. Posterous really makes my blogging activity easier: updating post, uploading pictures or even commenting can be done just via e-mail. That’s a really magical platform, I must say.
For a blogger like me, having busy to upgrade here and there and experiencing security issues (like I had when using WordPress) is really wasting my time. All I need is writing and writing –no matter where, when and how. And now, I can do that easily, thanks to Posterous.





