Sun CEO’s blog goes international

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Every body now has a blog — even more than one — from student to university professor, from household mother to career woman, from employee to executive.

So how about your boss? If he/she doesn’t have one, you can tell him/her on how top CEOs like Sun Microsystems Inc. CEO Jonathan Schwartz’s can create a big hits blog.

Sun Microsystems Inc. CEO Jonathan Schwartz recently became “un blogeur” when he started publishing his weblog in French and nine other languages.

Schwartz, whose online journal attracts 50,000 viewers each month, says going international will generate new customers attract prospective employees in Europe, China and elsewhere. That puts the 40-year-old chief executive at the vanguard of a trend in corporate communications, one that tears down barriers between executives and consumers.

“The blog has become for me the single most effective vehicle to communicate to all of our constituencies — developers, media, analysts and shareholders,” Schwartz said in an interview in his Silicon Valley office.

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