Social media in Asia differ from U.S., Europe

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How to win in Asia? Any online player should learn every market in the region very closely. There is no single winning factor here. According to a recent study, Asia Pacific has even some of the earliest and successful locally developed social media sites.

“The Asia Pacific social media market is highly diverse and in many places evolving rapidly,” said Nick Ingelbrecht, research director at Gartner. “While global sites fare better in more westernized Asian markets such as Australia, some of Asia’s biggest markets have evolved their own unique social network services distinct from those of Europe and North America.”

In China, Japan and South Korea, the growth of social networking has been driven by strong consumer interest in online games, while India’s social networking market has been spurred by demand for online dating and matchmaking sites.

How about Indonesia? Why did Facebook win here?

[via IBTimes]

4 COMMENTS

  1. “In China, Japan and South Korea, the growth of social networking has been driven by strong consumer interest in online games,”
    -> That’s not true in the case of Japan.

    Mixi, the biggest social network over here, has introduced a platform for apps as late as August 2009 (see http://bit.ly/bAqmG); that’s five years after its inception.

  2. Facebook and Google make money in North America and Europe from display advertising, but this is much harder in Indonesia. Few locals have credit cards or bank accounts, making it hard for them to click on a link and buy something. For large purchases online, payment is generally made by bank transfer.

  3. because in developing countries such as Indonesia like the Internet and online trading but in Indonesia such as online advertising is difficult, confused how to buy and difficult to make bank credit accounts

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