In May 09 when we first used Tweepsearch to count of the Twitter bios of self-proclaimed social media gurus, experts, superstars and ninjas there were 4,487. A mere seven months later, we were shocked to see that there are now nearly 16.000. They are multiplying like rabbits.
As a result, they have reduced the meaning of “gurus”, “experts” and “superstars” even “social media” itself. Yeah, you don’t need to tell everybody that you’re a social media expert; just show it –by engaging your network personally and properly.