The South Korean company is rebooting its mobile video strategy with “tens of millions of dollars” investment, the Information reports.
The idea is to create a short-form video as a new mobile service. Think Netflix, but lower-budget and probably without Kevin Spacey,” wrote Gizmodo. According to CNET, as a comparison, Netflix’s original content budget is roughly $350 million.
Samsung has ditched its Video Hub last year, because of conflicts with Google’s Play Store, but it apparently hasn’t given up. This move is Samsung’s another attempt in finding a way to deliver consumer media services.