What’s the secret behind Pinterest’s success? According to CEO Ben Silbermann, it’s all about marketing –mostly grassroots marketing. Not engineering or better algorithms.
So Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation campaigns like “Pin It Forward,” where bloggers got more invites to the site by spreading the world.
P.S.: Check-put my Pinterest page! :-)