Just arrived at the London Heathrow Airport yesterday’s morning and glad to see that the city’s weather is quite good. The weather is mild, around 13°C – 15°C — howdy, I’m ready with a light jacket and an umbrella! Arrived at The Tower Guoman Hotel, St Katharine’s Way — yeah, near Tower Bridge! — at 8.30 a.m, then checked-in, and rushed to the hotel’s restaurant to grab some breakfast.
This is just another Nokia World event for me. I attended the 2007 event in Amsterdam (yeah, I missed the first Nokia World 2006 in Amsterdam!), Barcelona in 2008, Stuttgart in 2009, London in 2010 and now London 2011. Happy to meet all fellow tech bloggers and journalists from around the world again here.
The Nokia World 2011 is one of an interesting events this year since it draws in spectators from around the world. The company has bet its future on Windows Phone (they will probably announce three Windows Phone in the event this morning), but everyone still wanted to know what the authentic elements proposed by Nokia, so that the Finnish phone-maker is not just another Windows Phone licensees. However they need a differentiations, too.
We are expecting they will announce “Sea ray” (Windows phone version of MeeGo-based N9, some bloggers also noticed that the smartphone is set to launch as the Nokia Lumia 800); The Nokia Sabre (based on the latest rumor from the blogosphere, it’s smaller than the X7 with a 5-megapixel camera to the Lumia’s 8-mengapixel); and Nokia Ace (comes up with a larger screen and expected with 8-megapixel camera).
Nokia will also to launch its first dedicated apps for Windows Phone debut: Nokia Drive Maps, which is expected to replace Microsoft’s Bing Maps. I think Nokia’s proposal to be allowed creating their own Windows Phone app made Elop finally choose to team up with Microsoft. The reason is very clear, as Business Week highlights:
He tried to negotiate a deal with Google to run Android, but Google refused to give the world’s biggest phonemaker any advantages over its smaller partners, meaning Nokia’s corps of 11,600 engineers would have next to no ability to add their own innovations to Google’s software. “It just didn’t feel right,” Elop says to the crowd. “We’d be just another company distributing Android. That’s not Nokia! We need to fight!”
Can Nokia reclaim their victory? Let’s see how Nokia gets back to the business, since they are already late to the party.
[Disclosure: I was invited and funded by Nokia to this event | Image source: Nokia Conversations]