The social Web develops a modern newsroom in term of creating and distributing content. Reporters and editors are no longer the only decision-makers of worthy news, since anyone (professional or not) can publish information and create their own headlines. A modern newsroom should be able to accommodate this.
According to Lewis DVorkin, the new phenomenon also changed the newsroom’s languages and terms:
Old Language of Journalism:
Editors, reporters, stories, readers, anchors, viewers, advertisers, church, state, page one, column inches, rating points, photos, op-ed, sound bite, rewrite, correction, rim, slot, copy, blue line, press run, bull pen, bull dog edition, cover, picas, pages, broadcast, networks, broadsheet, bound, full bleed, register, takeout, ahed, lede story, copydesk, overnight, typeset, plate, inverted pyramid, wire, transmit, press time, stringer, “special to,” foreign correspondent, bureau, phoner, spike, kill, presses, stet, double truck, dateline, notebook, file, night editor, copy boy, jump page, in depth, breaking, paid circ.
New Language of Journalism:
Content creators, posts, participants, comments, marketers, transparency, RSS feeds, authenticity, context, monetize, platform, CMS, video, engagement, data, brands, accountability, aggregation, self-correcting, search, social, friends, curate, distribution, promotion, product manager, project manager, impressions, screens, pixels, galleries, writer, blogger, blog, voice, update, conversation, dialogue, flow, streams, producer, slideshow, terminal, unique visitors, repeat visitors, time spent, page views, tweets, likes, check in, yield, apps, swipe, delete, scroll, timely, relevant, engaging, pay, free, UI, UX, algorithm, SEO, SMO.