Tech portal TechInAsia wrote about Indonesia’s top online platform based on the recent research conducted by ecommerceIQ. This study focuses on the six most popular sites based on their traffic and Google’s Play Store’s rank.
One of the study’s findings, the following is the popular categories on each e-marketplace:
…Tokopedia’s strength is its product variety.
Blibli, Bukalapak, and Lazada are more popular in the “Mobile & Electronics” or “Fashion” categories.
Shopee leads its peers in fashion.
…rating JD.id the highest in the “Authentic category”
It means that each of the top six ecommerce sites in Indonesia have unique selling points, which is very important to win the archipelago’s competitive e-commerce industry.
Check-out the full report here