One day on a foggy morning in June 2006, Felix Widjaja finally found what he was looking for. After seeking and considering various start-up models on his desktop computer at his home in Pluit, North Jakarta, the 26-year-old decided to establish a start-up company that would develop social networking sites.
Following the “discovery”, he needed a couple days to formulate exactly what kind of social networking site he wanted to develop.
Felix revealed that the first idea that came to mind was a kind of social music network, but a similar service was already available, like Last.fm. The site provides a service that keeps track of the music you listen to, then produces a large number of personalized features.