HuffPo co-founder reveals the secrets of viral content

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Viral content is anything which can be shared, and has an element it that encourages the reader to do so. Online content could spread, literally, like a virus. At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti explains how things go viral.

The following is the secrets:

  • Content spreads for different reasons on different platforms.
  • Users tend to share funny contents, instead of how-to articles.
  • Think about viral lift as the new measure of success, rather than pageviews.
  • Categorize contents into users’ reactions: “LOL”, “OMG”, “Fail”, rather than traditional approach like “politics” and “sports”.

[via VentureBeat]

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