HuffPo co-founder reveals the secrets of viral content


Viral content is anything which can be shared, and has an element it that encourages the reader to do so. Online content could spread, literally, like a virus. At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti explains how things go viral.

The following is the secrets:

  • Content spreads for different reasons on different platforms.
  • Users tend to share funny contents, instead of how-to articles.
  • Think about viral lift as the new measure of success, rather than pageviews.
  • Categorize contents into users’ reactions: “LOL”, “OMG”, “Fail”, rather than traditional approach like “politics” and “sports”.

[via VentureBeat]


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