Viral content is anything which can be shared, and has an element it that encourages the reader to do so. Online content could spread, literally, like a virus. At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti explains how things go viral.
The following is the secrets:
- Content spreads for different reasons on different platforms.
- Users tend to share funny contents, instead of how-to articles.
- Think about viral lift as the new measure of success, rather than pageviews.
- Categorize contents into users’ reactions: “LOL”, “OMG”, “Fail”, rather than traditional approach like “politics” and “sports”.