The micro-blogging service Twitter just announced a cool way for mobile users to quickly start following certain tweets —even if they don’t have a Twitter account! It is a smart move to get more people trying Twitter.
Anyone in the US can receive Tweets on their phone even if they haven’t signed up for Twitter. This is a simple way for people to get information they care about in real-time. For example, let’s say you want to get Tweets from New York City’s office of emergency management (@NotifyNYC). Just text ‘follow NotifyNYC’ to 40404 in the US.
Twitter is also working with carriers to bring it to other countries.[via Twitter Blog]