It’s interesting to see how Thailand is becoming one of emerging leaders in Southeast Asia –in term of social media adoption and tech innovations. Despite the fact that the country’s Internet penetration remains low at 26%, but its mobile penetration rate is quite impressive: 125%!
Alyssa Kritsch writes:
Thailand serves as an interesting example of the effects of social media on emerging markets throughout Asia. Booming industries, such as tourism and retail, are experiencing a significant opening up — as both visibility and discoverability via online mediums provides greater marketing opportunities for remote businesses. Thai businesses have been quick to adopt social media not only to promote and advertise their services, but also as an element of savvy business strategies targeting international audiences.
Check-out The State of Social Media in Thailand