Popular Chinese search engine, Baidu, has launched a new service to allow its users to search blog entries on the internet. The new blog search engine is aimed at aimed at helping Chinese internet users to search and access more than 20 million Chinese blogs.
Senior executive of Baidu Yu Jun said the service is based on a “database of billions of websites, including all the blogs supported by Chinese blog service providers and individual blog websites.”
A study conducted by Baidu also concluded that there will be an estimated 100 million Chinese bloggers by the end of 2007, which was another major incentive for the site to create their own blog search service as the number of blog posts increases.
Members of the blogging community agree with Baidu’s decision to create a blog search service to aid site users in the navigation of the growing number of posts.