5 reasons why consumers prefer the Nokia Lumia series


Screen shot 2013-11-20 at 9.53.32 AMThe phones in the Nokia Lumia series are now regarded as among the leading smartphone devices in the world. After selling over 36 million devices since its launch in September 2011, the Lumia series of smartphones has captured the hearts of users worldwide. Noticing the continuous rise in sales, you might be wondering as to why consumers prefer using the Nokia Lumia series.

Let’s take a look.

Nokia Lumia Series Is Safe For Business On The Go

The need for smartphones is on the rise, causing sales of Windows 8 devices to surge. Amongst Windows 8 devices manufactured by other firms, the Nokia Lumia series of smartphones stand out in terms of performance and optimal functionality. Apart from offering great performance enhancing features, the devices in the Lumia series come with a stunning camera and the ability to be charged wirelessly.

While the Lumia smartphone series has been called a businessman’s phone series, this automatically translates as a need for greater security. These smartphones provide users exactly that.

The Lumia series of devices comes with a robust inbuilt security system. The basic security feature involves keying in an alphanumeric password that will help you lock the device and prevent it from being misused or stolen.

In cases of theft, you can access your Lumia device remotely, after which you can wipe your device clean off data, while it’s still locked, by utilizing the Microsoft Windows Live Service or the Microsoft Outlook Web Access. Additionally, the Lumia series of smartphones comes with the robust IE 10 browser, which allows users to download only certified apps.

Nokia Lumia’s Accessory Lineup Is Impressive

The Nokia Lumia series comes with several stunning accessories that have played a massive role in their worldwide success. The highlight of the Lumia series’ accessories is the wireless charging devices. The Fatboy wireless charging pillow helps you charge your Lumia device simply with the help of a pillow. All you need to do is place your Lumia phone on a pillow, while the pillow connects to a power source.

The Nokia Wireless Charging Pad and Charging Stand help users in charging their devices wirelessly. You need to place your phone on the charging pad. The charging stand, on the other hand, can be used to charge the device while it’s still erect.

The Nokia Luna Bluetooth Headset and JBL PlayUp Wireless NFC speakers are other stunning accessories for Lumia users. If you’re passionate about music, get the Nokia Purity Pro Wireless Headset by Monster, which comes with Active Noise Cancellation for optimal sound quality. It can be charged and used wirelessly for 24 hours for listening to music or chatting.

Nokia Lumia has an incredible collection of accessories, which is often the reason why consumers prefer this series to other smartphone devices.

Reasonable Pricing Is Nokia Lumia’s Asset

On September 3rd 2013, Microsoft declared its intentions to buy Nokia’s phone business, licensing its patents for more than 7 billion. The game plan was to present the Indian audience with high-end smartphones at a very moderate price.

The Nokia Lumia 520 price is INR 8,340, while the Lumia 620 is priced at INR 11,999. The Lumia 720 is priced at around INR 17,199, and the Lumia 710 is priced at INR 11,970. These prices clearly reflect on the fact that Nokia’s devices are in the midrange, lower in comparison to smartphones manufactured by Samsung and Apple. Smartphones manufactured by both Samsung and Apple are often priced double, and sometimes triple of these devices.

Lumia Devices Often Come With A Stunning Camera

The Nokia Lumia devices are marked for their stunning rear cameras. Apart from having amazing camera lenses, the Lumia series supports a number of high-end applications, giving your photos a professional feel.

The Lumia 1020 features the best camera sported by a smartphone device. Even though the device is priced fairly high in comparison to the other Lumia devices, the 1020 comes with a 41 MP camera with a Xenon Flash. Additionally, there are a ton of apps that can help you make the most of this stunning rear camera, some of which include Nokia’s Pro Cam and the Nokia Smart Cam.

There’s A Vast Collection Of Apps On Windows 8

The Windows 8 app store’s huge collection of unique apps is another major reason behind the increasing popularity of the Lumia series of devices. With more than 1,60,000 applications and 1,02,000+ developers, the Windows 8 app store is a favorite among Lumia users.

Over 200 million apps are downloaded every month, which pretty much sums up the number of ardent Lumia users worldwide.

The Lumia series of smartphones has brought about a tremendous change in the way people view smartphones, by providing a stunning range of accessories and a 41 MP camera, which is unparalleled in the market.

The Lumia series is just what the doctor ordered for Nokia to make an impact on the mobile phone market.

— Ashwin Nair


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